Igniting passion and growing talents for the Asia-Pacific music and arts scene.


To create different music experiences that inspire people in a creative and supportive learning environment while developing key partnerships with various music industry stakeholders.


Expression of Creativity – Expressing oneself confidently and with individuality, displaying originality in one’s work.

Passion – Thrive on curiosity, knowledge and dedication to music and the arts, displaying dynamism and commitment for one’s work.

Ownership and Pride – Setting high standards and personal goals for continual improvement. Producing work of the highest quality and to be proud of personal achievement.

Inclusivity – Awareness and appreciation for the wider arts scene. Supportive of others’ artistic achievements, and to pursue group interest in addition to personal ones.