Esther is a music executive with 15 years of experience in music and media. During her tenure as Vice President of Marketing Asia at Sony Music, Esther managed and led a diversified catalogue of genres and artists in Asia to successes. She has worked on a wide range of artists and campaigns and has a strategic approach to breaking new artists: One Direction, Martin Garrix, Alan Walker, Celine Dion, Michael Jackson, Camila Cambello, Justin Timberlake, JJ Lin, Jay Chou, The Sam Willows to name afew.

Esther has a deep understanding of the Asia landscape and often applies the art of analytics and technology with content to grow fandom. She has a strong track record in audience development and insights, digital marketing, partnerships and modelling. Her new startup RELE ASIA www.rele.asia continues to look into expanding artistry in popular culture. Esther also holds a Bachelor of Arts degree from the National University of Singapore.

Courses and Modules:

Diploma in Music Performance
– Introduction to Music Business

Diploma in Music Production and Engineering
– Introduction to Music Business

Diploma in Songwriting and Production
– Introduction to Music Business

Teaching Part-time